Virgin Atlantic
Virgin Atlantic were looking for a music content solution to enhance their in-flight entertainment package and offer a broad selection of viewing options.
BRIEF
LoveLive were asked to produce a variety of editorialised content packages that would enhance the Virgin brand’s equity in music, delivered in an authoritative yet irreverent editorial tone.
SOLUTION
A variety of short & long form VOD packs combining established name artists and the hottest new and undiscovered talent.
Unique and captivating content of some of the UK’s biggest and best artists.
Rare and/or unseen live performances from the likes of Florence & The Machine & Dizzee Rascal.
Incorporating in-depth interviews and behind the scenes footage, UK scene round-ups.
Featuring content filmed from round the world at festivals including; Oya in Norway, Primavera Sound in Spain, Planeta Terra in Brazil, SXSW in USA, Underage & Field Day festivals in UK.
Additional audio-only podcasts.
Editorial content for in-flight magazine.