Unique distribution of quality music content for in-flight entertainment
Virgin Atlantic were looking for a music content solution to enhance their in-flight entertainment package, offering a broad selection of viewing options. They asked LoveLive to produce a variety of editorialised content packages that would enhance the Virgin brand’s equity in music, delivered in an authoritative yet irreverent editorial tone.
A variety of short and long form VOD packs combining established artists with the hottest new and undiscovered talent. To provide unique and captivating content featuring some of the UK’s biggest and best artists, LoveLive provided rare and unseen live performances from the likes of Florence & The Machine and Dizzee Rascal.
The video content also incorporated in-depth interviews and behind the scenes footage, as well as UK music scene round-ups. To embrace a global perspective, festival footage from around the world was included – from Oya in Norway, Primavera Sound in Spain, Planeta Terra in Brazil and SXSW in USA, to Underage and Field Day festivals in the UK.
LoveLive managed the following areas: